200 Fifth Avenue

While 200 Fifth Avenue's 100–year old white terra cotta facade is one of midtown's most distinctive, 200 Fifth Avenue's interior is as elegant, futuristic and sustainable as that of any new construction.

In real estate as in life — you’re only as old as you feel. 200 Fifth Avenue, which celebrated its centennial in 2009 as the former home of the International Toy Factory, is a case in point.

While 200 Fifth Avenue’s 100-year old white terra cotta facade is one of midtown’s most distinctive, 200 Fifth Avenue’s interior is as elegant, futuristic and sustainable as that of any new construction.  A west-facing, 15-story energy-efficient glass curtain wall is linked seamlessly to 200 Fifth Avenue’s distinctive terra cotta facade, and exterior windows offer striking views of the surrounding cityscape and Madison Square Park. 200 Fifth Avenue’s original U-shaped core received a striking — and in this case, quite literal — green upgrade as well, with a green roof sprouting atop the building and the original setbacks in the structure re-planted as hanging gardens that spill lushly down into 200 Fifth Avenue’s stunning, 6,000-square-foot bamboo-filled courtyard garden.

It’s all beautiful enough that a visitor could easily forget that 200 Fifth Avenue is indeed an office building, albeit a LEED-certified, energy-efficient one. Consider this a reminder — 200 Fifth Avenue offers 852,004 freshly renovated feet of ultra-modern, newly renovated, LEED-certified office space over 16 historic, sun-filled floors. All that office space is serviced by pre-installed wireless AirPort and Bluetooth capacity and redundant data points for data, telecom and fiber optics, as well as a building management system that is as up-to-the-minute sustainable as 200 Fifth Avenue’s facade is historic. Which is to say, very up-to-the-minute — 200 Fifth Avenue recycles rainwater to irrigate its copious gardens; 200 Fifth Avenue takes advantage of copious, capacious windows fill the building with natural light, while public spaces are illuminated with an elegant, energy-efficient LED lighting grid; 200 Fifth Avenue’s HVAC and air filtration systems are solidly state of the art.

All of which is a long way of saying that 200 Fifth Avenue — a groundbreaking new green office building that happens to live within a striking white facade that hearkens back to old New York — is the most contemporary 100-year-old you’re likely to find anywhere in Manhattan.

200 5th Ave, New York, New York  
Madison Square 
LEED–CS Version 2.0, Gold 
L&L Holding Company 
Maynicke & Franke, renovation by STUDIOS 
Year Built
1916, renovated in 2008 
Square Footage
850,000 square feet 
Interior garden courtyard; mass transit and Madison Square Park access; major tenants include Grey Advertising, Tiffany & Co., & Eataly; first New York City landmark to earn LEED–CS certification 


  • Advanced HVAC System
  • Building Management System
  • FSC-Certified Wood
  • Graywater System
  • Green Roof