green billboard

Times Square is about to receive New York City's first green-powered electronic billboard. Tokyo-based Ricoh Company, Ltd. will install a 47 by 126 foot sign on the Reuters Building (3 Times Square, at the northwestern corner of 42nd Street and 7th Avenue) that will draw power from 45 solar panels and 4 wind turbines. In what should be an interesting twist, if the photovoltaics do not receive sufficient sunlight or winds are not strong enough to drive the turbines, the sign will simply not illuminate. According to Ricoh, the installation should account for a reduction of 18 tons of carbon dioxide per year.