Date/Time:
February 4, 2010 - 6:00pm - 8:00pm
Consumers buy over $200 billion of natural personal care and cleaning products, organic produce, hybrid cars, fair trade coffee, compostable plates and cups, and other green products and services. This open-to-the-public roundtable discussion -- the third installment in the Columbia Business School Alumni Club of New York's eight-part "Making Green From Green" series -- offers a unique opportunity to hear the green marketing experts talk about opportunities to build green brands, innovate new products and services, and contribute to the bottom line.
Moderator and Presenter: Jacquelyn A. Ottman, founder, J. Ottman Consulting Inc. and author of "Green Marketing: Opportunity for Innovation"
Panelists are Nicole Rousseau (VP Retail Marketing, HSBC Bank, US), Bernadine Huang (CEO, OZOcar, a venture of OZOlab) and Christopher Barry (SVP Digital Media and Business Strategy, Sundance Channel).