Photovoltaic Installation Underway at Times Square Eco-Billboard

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Check out some progress photos after the jump of what will soon be New York City's first 100 percent green-powered electronic billboard. The Ricoh eco-billboard will be a 47 - by 126-foot solar - and wind-powered installation that will light up the south face of the Reuters Building (3 Times Square) along 42nd Street at the corner of 7th Avenue. We wrote about the sign last summer and the photos- which we snapped last Friday- show that 3 of the photovoltaic mounts which will ultimately hold 45 individual solar panels have already been installed. When complete, the billboard will draw power from both those solar panels and 4 wind turbines, as well as account for a reduction of 18 tons of carbon dioxide per year. According to Ricoh, if the photovoltaics do not receive sufficient sunlight or winds are not strong enough to drive the turbines, the sign will simply not illuminate. Note that the Reuters Building continues to pursue a LEED-EB rating from USGBC. It's unclear exactly when the sign will be fully operational.

• NYC's First Green Billboard Set for Times Square (gbNYC)