Green Marketing, Pittsburgh

This article discusses green marketing strategies. I think it's noteworthy because it discusses the shift in many companies away from touting environmental reasons for going green and towards emphasizing the cost benefits of energy-efficient buildings.

A hard-nosed edge characterizes the communications efforts, which tend to emphasize the short-term economic benefits of energy efficiency for a company's customers and investors, rather than dwelling on the potential long-term benefits for the planet in reducing emissions.

Who would have thought the Steel City would rank second among American cities (trailing only Sacramento, CA) in terms of LEED-certified space? An article in the Pittsburgh Business Times discusses the three new green buildings that went up in 2005, as well as the city's nearly twenty additional projects currently seeking certification.