Advertising Agency Expands at Lower Broadway Energy Star

Omnicom’s recent expansion at the Energy Star-labeled 195 Broadway demonstrates Downtown’s appeal to technology and media industry tenants.

Omnicom, an advertising agency, has expanded its footprint at the Energy Star-labeled 195 Broadway, by taking an additional 26,000 square feet at the 29-story, 1.1-million-square foot tower. The deal brings 195 Broadway – which is owned by L&L Holdings – to 100 percent occupancy. It also boosts Omnicom’s overall presence at the tower to nearly 300,000 square feet on the 16-20th and 26th-28th floors. Asking rents for the space were $47 per square foot.

Omnicom moved into 195 Broadway in 2007 with a 160,000 square foot deal, and expanded last summer by 40,000 square feet. Omnicom’s expansion echoes the increased attention that technology and media sector tenants are paying to commercial real estate opportunities in lower Manhattan: back in January, we noted the publisher Harper Collins’ 180,000-square-foot, 15-year deal at the tower. Thompson Reuters is 195 Broadway’s anchor tenant; The Knot also has space at the tower.

The historic 195 Broadway was built in 1916 and served as the headquarters of AT&T until 1983. Designed by William Welles Bosworth, its 183 exterior columns are original Vermont granite and the tower is rumored to contain the most marble of any building in New York City. After a mid-1980s renovation, L&L earned an Energy Star label for 195 Broadway in 2008, scoring 87.

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