In advance of its annual draft later this month, the National Football League has opened its first pop-up retail store at the Blackstone Group’s 1095 Avenue of the Americas across the street from Bryant Park, a 41-story, 1.2-million-square-foot tower we’ve kept a close eye on here at gbNYC.
The 10,000-square-foot store, which opened earlier this week and also features 370 feet of wrap-around sidewalk frontage, will remain open through the end of the month and sell jerseys, t-shirts, and other NFL-licensed apparel.
The NFL isn’t the only sports league that has dabbled in the Manhattan real estate market for pop-up retail space: both the NBA and Major League Baseball have done the same, the former in Midtown and MLB with its 36,000-square-foot “fan cave” at West 4th Street and Broadway.
The pop-up concept has had broad recent appeal for both landlords and tenants. For landlords, it helps suggest possibilities for retail space; tenants can test-drive concepts and neighborhoods before committing to a long-term lease.
As we’ve mentioned previously, 1095 Avenue of the America’s $400 million renovation didn’t result in a LEED rating. But the Moed de Armas & Shannon-led project replaced the entire building’s exterior cladding with an efficient curtain wall and is reportedly saving over $1 per square foot in energy costs.