NFL Opens First New York Pop Up at 1095 Avenue of the Americas

In advance of its annual draft later this month, the National Football League has opened its first pop-up retail store at the Blackstone Group’s renovated – and energy-efficient – 1095 Avenue of the Americas.

In advance of its annual draft later this month, the National Football League has opened its first pop-up retail store at the Blackstone Group’s 1095 Avenue of the Americas across the street from Bryant Park, a 41-story, 1.2-million-square-foot tower we’ve kept a close eye on here at gbNYC.

The 10,000-square-foot store, which opened earlier this week and also features 370 feet of wrap-around sidewalk frontage, will remain open through the end of the month and sell jerseys, t-shirts, and other NFL-licensed apparel.

The NFL isn’t the only sports league that has dabbled in the Manhattan real estate market for pop-up retail space: both the NBA and Major League Baseball have done the same, the former in Midtown and MLB with its 36,000-square-foot “fan cave” at West 4th Street and Broadway.

The pop-up concept has had broad recent appeal for both landlords and tenants. For landlords, it helps suggest possibilities for retail space; tenants can test-drive concepts and neighborhoods before committing to a long-term lease.

As we’ve mentioned previously, 1095 Avenue of the America’s $400 million renovation didn’t result in a LEED rating. But the Moed de Armas & Shannon-led project replaced the entire building’s exterior cladding with an efficient curtain wall and is reportedly saving over $1 per square foot in energy costs.

About Stephen Del Percio

Stephen Del Percio has written for gbNYC+ since 2006 and currently serves as in-house counsel for one of the world's largest engineering, construction, and technical services companies. He earned a B.Eng. from Columbia, his J.D. at William & Mary, and lives in New York City with his wife and daughter. You can follow Stephen on Twitter, email him at stephen@gbNYC.com, or join gbNYC on Facebook to continue the conversation.

about gbNYC

gbNYC is a multi-disciplinary consulting and real estate services firm. In addition to representing office tenants and commercial buyers in leasing and acquisitions, we also provide innovative consulting solutions from a unique, green building perspective. We advise on green building financial incentives, comment on proposed green building marketing strategies, author white papers, treatises, and market analyses, organize seminars on the LEED process and professional accreditation, and provide advice and analysis on green building risk management and the overall state of green real estate, leasing, and construction, in New York City and beyond.

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