NFL Opens First New York Pop Up at 1095 Avenue of the Americas

In advance of its annual draft later this month, the National Football League has opened its first pop-up retail store at the Blackstone Group’s renovated – and energy-efficient – 1095 Avenue of the Americas.

In advance of its annual draft later this month, the National Football League has opened its first pop-up retail store at the Blackstone Group’s 1095 Avenue of the Americas across the street from Bryant Park, a 41-story, 1.2-million-square-foot tower we’ve kept a close eye on here at gbNYC.

The 10,000-square-foot store, which opened earlier this week and also features 370 feet of wrap-around sidewalk frontage, will remain open through the end of the month and sell jerseys, t-shirts, and other NFL-licensed apparel.

The NFL isn’t the only sports league that has dabbled in the Manhattan real estate market for pop-up retail space: both the NBA and Major League Baseball have done the same, the former in Midtown and MLB with its 36,000-square-foot “fan cave” at West 4th Street and Broadway.

The pop-up concept has had broad recent appeal for both landlords and tenants. For landlords, it helps suggest possibilities for retail space; tenants can test-drive concepts and neighborhoods before committing to a long-term lease.

As we’ve mentioned previously, 1095 Avenue of the America’s $400 million renovation didn’t result in a LEED rating. But the Moed de Armas & Shannon-led project replaced the entire building’s exterior cladding with an efficient curtain wall and is reportedly saving over $1 per square foot in energy costs.

About Stephen Del Percio

Stephen Del Percio has written for gbNYC+ since 2006 and currently serves as in-house counsel for one of the world's largest engineering, construction, and technical services companies. He earned a B.Eng. from Columbia, his J.D. at William & Mary, and lives in New York City with his wife and daughter. You can follow Stephen on Twitter, email him at, or join gbNYC on Facebook to continue the conversation.

about gbNYC

gbNYC is a multi-disciplinary consulting and real estate services firm. In addition to representing office tenants and commercial buyers in leasing and acquisitions, we also provide innovative consulting solutions from a unique, green building perspective. We advise on green building financial incentives, comment on proposed green building marketing strategies, author white papers, treatises, and market analyses, organize seminars on the LEED process and professional accreditation, and provide advice and analysis on green building risk management and the overall state of green real estate, leasing, and construction, in New York City and beyond.

Our blog, the gbNYC+ journal of real estate, law, + sustainability, delivers consistent, original content - from a New York City perspective - on how technology, data, and sustainability are changing how we interact with our built environment. Subscribe below and receive new articles as they're published or connect with our social media presence to join our ongoing conversation about real estate and sustainability, in the Big Apple and beyond. Contact us at (201) 835-8530 or for more information about our services and to discuss how we can assist you.

, , , , ,

No comments yet.
gbNYC Tenant Resources Feature

tenant resources

The commercial office leasing process is complicated. And so is figuring out where to start your search for office space in New York City. gbNYC's tenant resources - from our blog and leasing FAQ to our unwavering dedication to our clients and commercial real estate - can help you get the best possible deal for your next office, in the best location, and at the best price.
gbNYC Submarket Feature


New York City is a big place, and figuring out the most suitable location for your office can seem like an insurmountable challenge. Our submarket guide demystifies Gotham's dizzying range of neighborhoods with profiles, articles, new developments, and recent leasing statistics like average asking rents and vacancy rates.
gbNYC Database Feature

office database

We've built a database of the best commercial properties in New York City, focused on LEED-certified, Energy Star-labeled, and historic office buildings. Search for your ideal office building by location, certification, size, or owner. Then contact us to discuss current availabilities and your specific office needs.