REI Preserving Puck Building History at First NYC Retail Store in SoHo

REI’s new 35,000-square-foot SoHo store is the Washington-based outdoor clothing chain’s first in New York City and one of the most interesting and accessible green building projects that you’ll come across anywhere in Manhattan- even if you’re not the hiking, biking, or climbing type.

REI SoHo - Main Floor

REI’s new 35,000-square-foot SoHo store is the Washington-based outdoor clothing chain’s first in New York City and one of the most interesting and accessible green building projects that you’ll come across anywhere in Manhattan- even if you’re not the hiking, biking, or climbing type. gbNYC was fortunate to receive a behind-the-scenes tour of the new three-level space before its grand opening last Friday, and we were struck by how seamlessly its design – by the Seattle-based architecture firm Callison – integrates REI’s outdoor spirit and product lines with SoHo’s urban fabric without betraying the Puck Building’s colorful history and century-old character.

REI SoHo - Flywheel

Green design features at REI SoHO are replete. The space itself revolves around an interior staircase that allows natural daylight to penetrate two floors down through the cellar level all the way to the sub-cellar level. Hanging above that staircase are two vintage 7-foot-diameter Frink reflector chandeliers, salvaged from the original building and refurbished by Robert Ogden, a Philadelphia-based chandelier restoration expert. LEDs power the fixtures, and most of the lighting throughout the rest of the store (other than the T8 fluorescents). The main level features a bike and ski stop – a first for REI in any of its 122 stores nationally – where customers can get a quick opinion on issues with bikes, skis, or snowboards. More involved issues are serviced by a full-blown shop in the sub-cellar.

The cellar level also includes two historic flywheels that were once part of the steam engines that powered the original printing presses for Puck Magazine. Each is 14 feet in diameter and weighs over 9 tons. And, during the build-out, REI found over 110 stone lithograph printing tablets (pictured below) that date from the early 1900s, over 40 of which have been mounted throughout the space. Other structural materials from the deconstruction of the original space were reused and repurposed throughout. For example, wood removed from the floor (to create the interior staircase) was used for new stair treads, while all cashier counters and interior canopies were made from wood that initially covered the space’s brick columns and ceiling. And display tables, chair railings, mirrors, shelving, display risers, seating, wall coverings, and signage – among other items – were all manufactured from the wood that REI recovered within the space during construction.

REI SoHo Lithographs

Although REI has sought – and received – LEED for Retail certification for many of its stores, the SoHo location did not pursue any rating from USGBC, primarily because of pre-existing limitations with the building’s boiler and energy systems which would have been prohibitively expensive to retrofit (but required for a LEED rating). REI’s lease at the Puck Building is for a term of 15 years, and the company worked closely with the Landmarks Preservation Commission to stay true to the space’s original design intent. The Romaneseque Revival-style Puck Building was originally designed by Albert Wagner and constructed in two parts. The wood and cast iron north section was completed in 1886 and the southern brick section in 1893: REI’s space extends through both.

About Stephen Del Percio

Stephen Del Percio has written for gbNYC+ since 2006 and currently serves as in-house counsel for one of the world's largest engineering, construction, and technical services companies. He earned a B.Eng. from Columbia, his J.D. at William & Mary, and lives in New York City with his wife and daughter. You can follow Stephen on Twitter, email him at, or join gbNYC on Facebook to continue the conversation.

about gbNYC

gbNYC is a multi-disciplinary consulting and real estate services firm. In addition to representing office tenants and commercial buyers in leasing and acquisitions, we also provide innovative consulting solutions from a unique, green building perspective. We advise on green building financial incentives, comment on proposed green building marketing strategies, author white papers, treatises, and market analyses, organize seminars on the LEED process and professional accreditation, and provide advice and analysis on green building risk management and the overall state of green real estate, leasing, and construction, in New York City and beyond.

Our blog, the gbNYC+ journal of real estate, law, + sustainability, delivers consistent, original content - from a New York City perspective - on how technology, data, and sustainability are changing how we interact with our built environment. Subscribe below and receive new articles as they're published or connect with our social media presence to join our ongoing conversation about real estate and sustainability, in the Big Apple and beyond. Contact us at (201) 835-8530 or for more information about our services and to discuss how we can assist you.

, , , , , ,


  1. Intelligence: REI’s Former Sustainability Director: "Even Walmart" Can’t Change the Industry Alone | FFBlogs - Friday, May 24, 2013

    [...] REI’s New York flagship in Soho, via Green Buildings NYC [...]

  2. Urban Omnibus » The Omnibus Roundup – Darker Cities, REI, Living Cities, Donnell Demolished, City 2.0 and Psychometric Drawing Experiments - Monday, September 9, 2013

    [...] a outdoorsy retail chain that just happens to be the nation’s largest consumer cooperative? GreenBuildingsNYC took a tour of REI’s new store in Soho and describes in detail the ways the popular outfitter adaptively reused original features of [...]

gbNYC Tenant Resources Feature

tenant resources

The commercial office leasing process is complicated. And so is figuring out where to start your search for office space in New York City. gbNYC's tenant resources - from our blog and leasing FAQ to our unwavering dedication to our clients and commercial real estate - can help you get the best possible deal for your next office, in the best location, and at the best price.
gbNYC Submarket Feature


New York City is a big place, and figuring out the most suitable location for your office can seem like an insurmountable challenge. Our submarket guide demystifies Gotham's dizzying range of neighborhoods with profiles, articles, new developments, and recent leasing statistics like average asking rents and vacancy rates.
gbNYC Database Feature

office database

We've built a database of the best commercial properties in New York City, focused on LEED-certified, Energy Star-labeled, and historic office buildings. Search for your ideal office building by location, certification, size, or owner. Then contact us to discuss current availabilities and your specific office needs.