Retro Broadway Lighting at High-Tech Flagship Starbucks in Times Square Powered by LEDs

Over 125 energy-efficient LED lamps illuminate Starbucks’ new NYC flagship in Times Square in order to evoke the nostalgia of an old Broadway theater stage set.

Starbucks Times Square

After renovations, Starbucks reopened its outpost at 1585 Broadway back in September and the shop is now its New York City flagship. Its Theater District location inspired the space’s old Broadway-style design and lighting scheme, which follows Starbucks’ new “neighborhood concept design” program. Executed by New York-based architectural lighting designers Focus Lighting, and Florida-based LED Source, the shop is also illuminated by over 125 energy-efficient LED lamps as if it were a theater stage set in order to evoke the nostalgia of old Broadway.

Starbucks Times Square Signage

Theatrical lighting elements include Fresnel lighting fixtures with LED lamps and barn doors, which are mounted on triangular trusses. LED accent lighting is integrated into the shop’s shelving and canopy, while the interior Starbucks lettering is backlit with LEDs. Overall, the space features 73 Toshiba PAR30 (16.3 watts each) and 55 Toshiba MR16 (6.7 watts each) LED lamps. Compared with traditional bulbs, the PAR30s should last on average 25 times longer and use 75 percent less energy, while the MR16s will last 20 times longer and use 80 percent less energy.

Starbucks Times Square Fixtures

Starbucks’ goal for the renovated space was a “high-tech experience aligned with the Times Square environment.” Among other features, the shop includes an interactive photo booth and a social media video wall with a live feed of Starbucks-related posts on Facebook, Twitter, and Instagram. Although Starbucks has announced it intends to seek LEED certification for all of its shops (including at 72 Spring Street in SoHo under LEED for Retail), the registration and certification status of its 1585 Broadway location is unclear. Nevertheless, Starbucks has launched its own corporate energy conservation program with the goal of reducing energy consumption in each of its locations by 25 percent by 2015. And the 1585 Broadway renovation used FSC-certified wood products and locally-sourced materials throughout.

About Stephen Del Percio

Stephen Del Percio has written for gbNYC+ since 2006 and currently serves as in-house counsel for one of the world's largest engineering, construction, and technical services companies. He earned a B.Eng. from Columbia, his J.D. at William & Mary, and lives in New York City with his wife and daughter. You can follow Stephen on Twitter, email him at stephen@gbNYC.com, or join gbNYC on Facebook to continue the conversation.

about gbNYC

gbNYC is a multi-disciplinary consulting and real estate services firm. In addition to representing office tenants and commercial buyers in leasing and acquisitions, we also provide innovative consulting solutions from a unique, green building perspective. We advise on green building financial incentives, comment on proposed green building marketing strategies, author white papers, treatises, and market analyses, organize seminars on the LEED process and professional accreditation, and provide advice and analysis on green building risk management and the overall state of green real estate, leasing, and construction, in New York City and beyond.

Our blog, the gbNYC+ journal of real estate, law, + sustainability, delivers consistent, original content - from a New York City perspective - on how technology, data, and sustainability are changing how we interact with our built environment. Subscribe below and receive new articles as they're published or connect with our social media presence to join our ongoing conversation about real estate and sustainability, in the Big Apple and beyond. Contact us at (201) 835-8530 or info@gbNYC.com for more information about our services and to discuss how we can assist you.

, , , , , , , , ,

4 Responses to Retro Broadway Lighting at High-Tech Flagship Starbucks in Times Square Powered by LEDs

  1. James Bedell Thursday, December 1, 2011 at 6:24 am #

    Very Cool! Now I have an excuse to head into Times’ Square.

  2. restaurants manhattan Saturday, July 21, 2012 at 3:52 pm #

    I have been exploring for a bit for any high-quality articles
    or blog posts in this kind of area . Exploring in Yahoo I eventually stumbled
    upon this web site. Reading this info So i am satisfied to show that I have an incredibly
    just right uncanny feeling I discovered just what I needed.
    I most for sure will make sure to do not forget this web site and
    give it a glance regularly.

Trackbacks/Pingbacks

  1. Energy Savings the Size of Times Square! | drBulb - Wednesday, December 19, 2012

    [...] Photo Credit [...]

gbNYC Tenant Resources Feature

tenant resources

The commercial office leasing process is complicated. And so is figuring out where to start your search for office space in New York City. gbNYC's tenant resources - from our blog and leasing FAQ to our unwavering dedication to our clients and commercial real estate - can help you get the best possible deal for your next office, in the best location, and at the best price.
gbNYC Submarket Feature

submarkets

New York City is a big place, and figuring out the most suitable location for your office can seem like an insurmountable challenge. Our submarket guide demystifies Gotham's dizzying range of neighborhoods with profiles, articles, new developments, and recent leasing statistics like average asking rents and vacancy rates.
gbNYC Database Feature

office database

We've built a database of the best commercial properties in New York City, focused on LEED-certified, Energy Star-labeled, and historic office buildings. Search for your ideal office building by location, certification, size, or owner. Then contact us to discuss current availabilities and your specific office needs.