LIC-Based Eco-Watch Brand to Open Retail Pop-Up in SoHo

Fledgling eco-friendly watchmaker Sprout will debut pop-up space at 423 West Broadway in SoHo just in time for Earth Day.

423 West Broadway - gbNYC

Sprout, a year-old environment-friendly watch brand owned by Long Island City-based E. Gluck Corp., has signed a 2-month lease for 950 square feet of space at 423 West Broadway (between Prince and Spring Streets) in SoHo. The deal encompasses both the ground-floor storefront (pictured) and a 600-square-foot basement. Although it’s unclear what Sprout is paying landlords 609 Realty and 574 Realty for the space, long-term asking rents have been hovering at 423 West Broadway around $284 per square foot.

Over 80 percent of each Sprout watch’s parts are made from green materials, including corn resin, bamboo, and recycled fabrics. Sprout’s watches are currently available in various department stores, including Macy’s and Nordstrom. According to Matthew Gluck, who directs the company’s business development efforts, the pop-up effort “is an experiment.” The store is scheduled to open on April 15 and will host an event keyed to Earth Day on April 22.

Interestingly, Crain’s notes that this particular stretch in SoHo is turning into something of a destination for watch purveyors; Fossil recently opened a six-month “retro” pop-up concept store on Spring Street, while a Swiss Army outlet is located around the corner at 136 Prince Street.

About Stephen Del Percio

Stephen Del Percio has written for gbNYC+ since 2006 and currently serves as in-house counsel for one of the world's largest engineering, construction, and technical services companies. He earned a B.Eng. from Columbia, his J.D. at William & Mary, and lives in New York City with his wife and daughter. You can follow Stephen on Twitter, email him at, or join gbNYC on Facebook to continue the conversation.

about gbNYC

gbNYC is a multi-disciplinary consulting and real estate services firm. In addition to representing office tenants and commercial buyers in leasing and acquisitions, we also provide innovative consulting solutions from a unique, green building perspective. We advise on green building financial incentives, comment on proposed green building marketing strategies, author white papers, treatises, and market analyses, organize seminars on the LEED process and professional accreditation, and provide advice and analysis on green building risk management and the overall state of green real estate, leasing, and construction, in New York City and beyond.

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