Sprout, a year-old environment-friendly watch brand owned by Long Island City-based E. Gluck Corp., has signed a 2-month lease for 950 square feet of space at 423 West Broadway (between Prince and Spring Streets) in SoHo. The deal encompasses both the ground-floor storefront (pictured) and a 600-square-foot basement. Although it’s unclear what Sprout is paying landlords 609 Realty and 574 Realty for the space, long-term asking rents have been hovering at 423 West Broadway around $284 per square foot.
Over 80 percent of each Sprout watch’s parts are made from green materials, including corn resin, bamboo, and recycled fabrics. Sprout’s watches are currently available in various department stores, including Macy’s and Nordstrom. According to Matthew Gluck, who directs the company’s business development efforts, the pop-up effort “is an experiment.” The store is scheduled to open on April 15 and will host an event keyed to Earth Day on April 22.
Interestingly, Crain’s notes that this particular stretch in SoHo is turning into something of a destination for watch purveyors; Fossil recently opened a six-month “retro” pop-up concept store on Spring Street, while a Swiss Army outlet is located around the corner at 136 Prince Street.